The Rainbow Revolution: How Color is Redesigning Our World” Color – the unsung hero of design. It’s the secret ingredient that can make or break a brand, evoke emotions, and even influence our purchasing decisions. As the great color theorist, Josef Albers, once said, “Color is a means of exerting a direct influence on the […]
The design process is a systematic approach used to solve problems and create effective solutions by guiding designers through stages such as research, ideation, concept development, and refinement. By following this structured methodology, designers ensure that their solutions are grounded in their customer needs, leading to more innovative, functional, and aesthetically pleasing outcomes. Adhering to […]
Designing a brand identity involves creating a cohesive and memorable representation of a brand that communicates its values and personality. Creating a strong emotional bond with consumers is crucial for making a lasting impression and differentiating your brand from its competitors. Successful branding often involves crafting a story or experience that resonates on a personal level, […]
Typography in Graphic Design Good typography is imperative to when you want to translate an idea to another person via text — such as a poster, website, blog post, magazine ad, user interface, billboard, or even a newsletter. Your choice of typefaces and your technique of setting type give your composition its character, pace and […]
There are 8 principles to live by when applying text and image in visual design. Images help create a connection with the text and can clarify the information presented in a layout by adding meaning and evoking associations. An image on its own, however, is not enough to be meaningful unless it’s a photograph where the […]
Printing is a process for reproducing text and image, typically with ink on paper using a printing press. Publishing is the process of production and dissemination of literature or information, available for public view. “Some books are to be tasted, other are to be swallowed, and some few to be chewed on and digested.” – […]
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